Three weeks ago, the CMO of a San Francisco startup backed by A-list investors emailed me about her new sales deck. “It lacks oomph,” she said. “The information is there. The slides look great. But we’re not telling a compelling story. Can you help?”
I’ve been obsessed with one particular (and surprisingly provocative) question about the news industry. And so I’ve been posing it to all kinds of journalists and newsrooms. It is: I have yet to find anyone with a satisfying answer to it.